Purchase Intention of Consumers: Instant Noodles

Purchase Intention of Consumers: Instant Noodles Chapter 1 Generalities of the study Introduction of study During the economic recession, consumers have to spend more economically and change their consumption behavior. Food which people around the world initially thinks of and enables people to save more is instant noodles which are very cheap and have diversified brands and flavors. Therefore, the instant noodle market can make a lot of money when compared with other consumption goods because consumers like to buy and store the instant noodles during the economic recession period. Almost every family in Thailand always store and eats the instant noodles as a meal or emergency food. When people are hungry at night and they want to save money, the instant noodles are their first choice. The study of Nano Search Co., Ltd showed that, at present, consumers buy and eat the instant noodles with which they have been familiar or a long time. Thai people in all ages know the instant noodles in diversified brands and original and new flavors which meet consumers need. Most students at Rajamangala University of Technology Thanyaburi (RMUTT) have domiciles in various provinces while some students houses are from the university. Therefore, they have to live in the dormitories outside and inside the university. As most students have no incomes, they have to save their expenditure on consumption. Therefore, the instant noodles are their first choice because there are several brands and original and new flavors of the instant noodles which meet consumers need. Therefore, the idea to learn about what events or factors affecting the consumption of instant noodles students. Instant noodle is very famous in Thailand. It has variety of brand and target to many age ranges. Many children love to eat instant noodle especially not when they are not boiled. They eat it as snacks. Instant noodles sold in ready-to-prepare packages area popular industrially processed food in Thailand. Six million packages are produced each day, 80% of which are made by only three companies. Most are consumed domestically, although they are also exported. In 1993instant noodle consumption in Thailand was 30 packs per capita [Anonymous. Reaching the masses. Asia Pacific Food Industry 1996;8:38-45.]. Over 90% of these instant noodles are of the deep-fried type, which are sometimes classified by academics as junk food due to their high salt, fat, and carbohydrate content and low-quality protein. Therefore, the label on the package suggests adding meat or egg and vegetables, which is the traditional mode of eating noodles in Thailand. However, because of inconvenience, this suggestion is seldom practiced by consumers. Both males and females aged 15 to 49 years from all socio-economic strata in Thailand consume instant noodles. The consumption of the products according to the countrys regions and zones is shown in table 1. Forty-one percent of the products are consumed in Bangkok, at the same percentages as in up-country rural areas. TABLE 1. Regional and zonal percent distributions of instant noodles Location Percentage Regions Bangkok 41 Central 17 North 18 North-East 18 South 7 Zones Bangkok 41 Rest of country Urban 18 Rural 41 Source: Thai President Foods Public Company Limited, Bangkok,Thailand, 1996. There are many brands present i.e. MAMA, WAI WAI, YUM YUM, and etc. The instant noodle war is very competitive. As the data on 21st June, 2010, the leader brand is MAMA of Thai President Food. It has market share 53 percent or around 5,000 Million Baht. Meanwhile WAI WAI- the market follower of Thai Preserved Food Factory takes only 25 percent [www.banmuang.co.th]. For MAMA cup, it has been grown by 50% when compare with the sales at the same period last year. That is the highest sales volume during last 20 years. The growth in market value leaped in significant level in last 6 years, as seen in below table. Table 2: Market value of instant noodle Year Market Value (Million Baht) Percentage 2005 9,500 2006 10,000 5.26% 2007 11,500 15.00% 2008 12,000 4.35% 2009 10,000 -16.67% 2010 10,300 3.00% 2. Statement of the research Instant noodle is widely eaten all around Thailand. As we can see in news during recession period, we will see in the news keep telling about Mama Index. The index is the total consumption of instant noodle. The report is interested in purchasing behavior of the students at Rajamangala University of Technology Thanyaburi. The research would like to study the relationship of purchasing. The research is conducted within RMUTT and data collection will be gathered from RMUTT student. 3. Research Objectives Objective of this research are listed as below; 1. To study the reason for the purchase of instant noodles students. 2. To study the advertising is to attract the consumption of instant noodles students. 3. To study the satisfaction of the students in the appropriate price and quality. 4. To study the satisfaction and popularity of the student with flavor of instant noodles. 4. Scope of the Research We will study about instant noodles consumption behavior of Rajamangala University of Technology Thanyaburi Students by making selected representative sample of 100 people resided in dormitories of internal and external university to take Questionnaires on various topics related to the purchase of instant noodles such as the reason for the purchase, advertising of instant noodle, appropriate price and quality and flavor of student satisfaction. We will collect data to analyze the behavior of students instant noodle consumption. 5. Limitations of the Research Problem of data errors may have findings that do not match reality because the university has students many which representative samples are less than 10% of all students. Researcher still has limitations in terms of research and duration of storage could not increase the number of representative samples. 6. Significance of the Study Significance of the study about instant noodles consumption behavior of Rajamangala University of Technology Thanyaburi Students. To know what the factors affecting consumption of students and students have any opinion about the instant noodles today. To manufacturers and distributors preliminary results of this study can be used as guidelines for improvement of instant noodles better and for this research will enable students consume Instant noodles even more desirable. Provided the problem and make suggestions, manufacturer and distributor of lead analysis and action. 7. Definition of Terms 1. Instant noodles means: Product line which consisting of noodles or cooked and partially cooked. Garniture different flavor. Oil and seasoning in the appropriate ratio. Packed in small envelopes. Total containers and packaging in the same Cook without eating more than five minutes. 2. Economic recession means: Lower economic growth sluggish start trading conditions. Sellers are less Operators to reduce production losses due. Consequences are the termination of employment. 3. Changing consumer behavior means: That the expression of individuals directly related to the use of products and economic waiter. Process, including decisions affecting expression. Chapter 2 Literature review and previous studies 2.1Definition and Features of the Independent Variables For the literatures reviews and related studies part, there are 3 major sections as the following: Health Awareness Health becomes a hot issue for todays talk. There are many reports and news that related to health care. People are concern to health more than past. As we can see from the product which has sold in the market, they are presented as organic product, non-chemical products and many things those were labeled as chemical-free. There are some supermarkets that has organic corner. Moreover a corner in the supermarket, there are supermarkets those sell only organic food- Whole Food grocery shop. Whole food has dedicate all the store are to organic because there are many customer that want to use organic product as we can see from the sales revenue. The revenue of Whole food has climbed up every year. It has increased by 70% in past 4 year (Fiscal Year 2005 2009, source www.wholefood.com). It means there are many people interested in health more and more. Furthermore this trend is still increasing. Price The study found that instant noodles are a low cost of production is sold on the cheap, but in terms of food quality noodles are semi-successful low nutritional value, if too many consumers will negatively impact the body. Student RMUTT take into account the price and quality rather than quantity of food. Convenience Convenience is easy to buy and easy to eat. Instant noodle has convenience as its point of sales. Convenience also means easy to buy. Income Income is money which is paid to the student. It means money that has paid by their parents, by employer of their part time jobs and other ways. 2.2 Theories Related to the Independent Variable(s) 2.2.1 Health awareness Food safety is an important issue that has shown a thoughtful effect on the consumers behavior in the food industry. Also the growing awareness about health wellness play an important role in influencing the consumers demand for healthy food products. People are concern to health more and more every day. Junk food is suggested not to take too much especially taking balance dietary. Also many organizations promote health awareness to the public. Regular breakfast eating, physical activity and regular sleep patterns were associated with good Quality of life among early adolescents [Chen, 2005]. Unhealthy sleep habits are increasing and related to several other behavioral and emotional problems among children [Lui et al, 2002]. In addition, although protein-energy malnutrition in Thailand has lessened in severity over the past 10 years, deficiencies of certain micronutrients, such as iodine, irons, and vitamin A, are still significant. Among the many control and prevention strategies t hat have been implemented, fortification of industrially processed foods is now emerging as potentially important, since a growing reliance on such foods by the Thai people has arisen due to the countrys rapidly expanding industrialized and cash-based market economy. One such food is the instant noodle, which is acceptable, available, and affordable in Thailand. Woman with high age, high education has positive effect on consumer likelihood to concern on health [Wied, 2006]. 2.2.2 Price First, the noodles manufacturing is facing fierce competition domestically because of rapid development of alternative food. The instant noodle market is reaching maturity status, slowing growth. That is to say, operators have to develop new products to spur buying sentiment. To avoid competition, operators should build a sound brand image and reinforce marketing strategies and brands to increase sales. A large degree of overlap in noodle products should exhort firms to improve their abilities to control costs in order to ensure profits. Moreover, operators should also rely on joint purchases to deal with soaring prices of raw materials. First-tier firms may rely on parent companies resources, while small and medium enterprises on joint-purchases to lower costs. Next the cost of a 55-g package of instant noodles is only 3.50 to 4.00 baht (US$0.14-0.16), whereas one serving of Thai fast food costs at least 10-15 baht (US$ 0.50-0.60). This price increased in October 1996 after remainin g at about 3.00 baht (US$0.12) for almost 16 years. The price was previously fixed because of high market competition. Instant noodles are a low-profit-margin product, but they can be distributed to consumers all over the country. While The attitude distribution survey found that the target customers of instant rice noodle product had attitude types mainly belongs to Reformer and Mainstreamer class. These types of attitude classes had a significant correlation to the product characteristics of sensory quality, added nutrition, convenience and price. Such information could be used for product communication. Moreover in Thailand, the cost of a 55-g package is about 5 baht, whereas one serving of Thai fast food costs at least 20 25 baht. Instant noodles are therefore an affordable dish for people of all socioeconomic levels. And In the United States, the cost of a volumetric feeder varies widely between US$ 5,000 and 7,000, while that of a ribbon or paddle Blender/mixer varies between US$ 9,000 and 15,000. This equipment, however, may be available locally at lower prices. Next to Instant food become more and more necessity in fast pace ages. Instant noodle and rice etc. are featured as the merits of low price and convenience but the demerits of high-calorie and nutrition shortage. In China, the major consumers of instant noodle can be divided into two categories: one is travelers and the other is single youths, such as university students and so on. In China, the price of instant noodle packed with bag is below two Yuan (0.29 USD) and the price of instant noodle packed with bowl is less than four Yuan (0.58 USD). However, the average price of a buffet is more than eight Yuan (1.14 USD) in the big cities in China. In 2008, the sales volumes of Chinese instant noodle, rice and vermicelli were over 5.5 million tons valued at least 6 billion USD, in which instant noodle accounted for about 95% market share of sales volumes and 90% market share of sales revenues. How ever The prices of instant noodles have scale up with the increase in the prices of basic material including the main basic material wheat flour. Now the prices of instant noodle have risen to more than Rp 1,000 per 60-68 gram pack. As the latent demand for instant noodles in India is not actual or historic sale nor is a latent demand future sale. In fact, latent demand can be either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a market. Finally, the domestic players hold the advantages of lower cost of production and distribution, competitive retail prices, local knowledge and network, but they are relatively weak in taste, variety, advertising an d packaging. 2.2.3 Convenience There are many reasons that people eating. Hungry is the basic reason but there are many others. For example want to eat, convenience, follow the colleague. However the reason for eating instant noodle may be a bit different. Nano research found that the behavior of consumers of instant noodles is I think eating 22.8 percent followed by hungry and 16.3 percent, to save money and 15.6 percent from the behavior of buying instant noodles with various sizes that the inquiry found. As we know that instant noodle is semi-cooked food. One of its sales points is convenience. It aims to be convenience food- ready to cook and ready to eat. Major cooking methods for instant noodle are as below. Tear the package Put the noodle into a bowl Tear all ingredient which contain in the package Pour hot water into the bowl Close the lid Wait for instant noodle for 3 minutes Enjoy the instant noodle The waiting time is 3 minutes, the waiting time is faster than cooking or buying the food. Convenience also means easy to buy. Instant noodle can be found in every grocery shop. Not only in papa-mama shop to super hyper store. 2.2.4 Income Instant noodle in Thailand has known as low price food. It has indicated the economic in Thailand. The index is very famous. It is called MAMA Index. This index always converted with economy status. When the index has risen, Thai economic is nearly falling down. Low income people who have money shortage will increase buying instant noodle. 2.3 Critical Analysis/Discussion of the Theories Related to the Dependent Variables Kent Wolfe, Marketing Analyst, the University of Georgia stated that purchase decision occurs when the consumer actually makes the purchase. It includes the product, method of payment, package, location of purchase and all other factors that are associated with purchasing the product. 2.4 Discussion of the Dependent Variables This step is directly influenced by marketers. If the marketing campaign was effective, consumers purchase the product. Marketers have an impact on this portion of the process by their interaction with consumers. Advertising directly impacts the purchase decision by stimulating consumers awareness of a need, providing relevant product information and helping them evaluate the product and derive that this is their best purchase option. 2.5 Relationship of the independent variable to the Dependent variable. Research indicate that consumers will step behavior of instant noodles are consumed. When student demand to eat instant noodles Student will demand to buy noodles semi Finished form and the purchasing behavior Student to compare the suitability of the price And some student will consider the nutritional value And these factors will result in Instant noodle consumption Behavior of RMUTT Students 2.6 Previous Studies Nano Search company, study about the behavior of instant noodles were consumed. The sample is 48.0 percent male and 52.0 percent female, age range can be classified into 3 age range is 18-25 years old accounted for 63.0 percent age 26-35 years accounted for 34.5 percent and over 35. in percentage 2.5 respectively of the sample income not exceeding 10,000 baht per cent 36.0 Income 10,001 15,000 baht per cent 28.5 and more than 15,000 percent 35.5 for education degree Most degree 93.0 percent respectively, followed. Education Secondary School. / Secondary and Vocational / associate professionals, respectively, private companies and 64.0 per cent to group students accounted for 17.5 percent. The study of the behavior of consumers of instant noodles that In the reasons for eating instant noodles found a reason to eat it. I think eating 22.8 percent respectively, followed by hungry and 16.3 percent, to save money and 15.6 percent from the behavior of buying instant noodles with various size that the inquiry found. Consumers have to buy popular instant noodle. Pack a small 46.0 percent and buy a big bag. 24.0 percent and buy a pack (envelope) of 24.0 per cent share at the same place to buy instant noodles at a regular place to buy it. Revealed that location was purchased by the majority is convenience store, such as 7-11 as 54.0 percent respectively, followed. Department store retail / wholesale (District Councils Department Store) as Lotus, Big C, , etc. representing 14.5 percent of the retail and online stores. Percentage 13.5, respectively, for the cost of buying instant noodles per month, it was found that the cost to purchase per month, approximately up to 50 per month, per cent 46.0 and more than 100 Baht percent per month. And from 31.0 to inquire about purchasing behavior of consumers of instant noodles that With the behavior. Buy the original brand new taste, but each time a purchase. Percent. 53.0 respectively, followed. The behavior of purchasing brand new But taste is taste the same. Percent. 20.0 and for the need to have instant n oodles at home always on them. Consumers see that Necessary to have instant noodles on the house always 68.0 percent and 32.0 percent, only to see that not only have to have instant noodles in the house on the important factors in decisions to buy instant noodles, it was found that the main factor. The good taste / smell / taste 24.9 percent respectively, followed. The advertising media. 10.3 per cent and can be purchased easily Available online.6.9 percent and the appropriate subject of inquiry in terms of quality and price to buy instant noodle. Found that most consumers agree on the appropriate price and quality of the noodle-half years at Sam Century Direct sales in general and the reason for that. Affordable quality that consumers price was good / not expensive and 58.1 percent full power good 12.9 percent. 3.2 Conceptual Framework Gender Health Awareness Intent to purchase instant noodle of RMUTT student Price Convenience Income of the student 3.3 Research Hypothesis Ho1- There is no relationship between intentions to purchase instant noodle of RMUTT Students toward gender. Ha1- There is relationship between intentions to purchase instant noodle of RMUTT Students toward gender. Ho2- There is no relationship between intentions to purchase instant noodle of RMUTT Students toward price. Ha2- There is relationship between intentions to purchase instant noodle of RMUTT Students toward price. Ho3- There is no relationship between intentions to purchase instant noodle of RMUTT Students toward convenience. Ha3- There is relationship between intentions to purchase instant noodle of RMUTT Students toward convenience. Ho4- There is no relationship between intentions to purchase instant noodle of RMUTT Students toward income. Ha4- There is relationship between intentions to purchase instant noodle of RMUTT Students toward income. Ho5- There is no relationship between intentions to purchase instant noodle of RMUTT Students toward health awareness. Ha5- There is relationship between intentions to purchase instant noodle of RMUTT Students toward health awareness. 3.4 Operationalization of the Independent and Dependent Variables Dependent variable Nominal Definition Operational Definition Level of Measurement Purchasing Decision Action occurred when the consumer actually makes the purchase. Consumers decide to buy CP ready meal product. Interval Scale Dimensions (X) (Conceptual Definition) (Operation Definition) Level of Measurement Health Awareness Being aware of how your body looks and feels and what is normal for you and to notice any changes. Scoring on consumers health awareness by using questionnaire to be evaluated by Likert Scale Interval Scale Price Price of instant food Price is low Ordinal Scale Convenience Easy to buy and easy eat Product can be found easily Interval Scale Product can be eaten easily Interval Scale Income Money received, especially on a regular basis, for work or through investments Divide into two group 1) Less than 6,000 2) More than 6,000 Ordinal Scale

Character Analysis of Sylvia from “A White Heron” Essay

â€Å"There never was such a child for straying about out-of-doors since the world was made† (Jewett 69). A young girl, Sylvia, lived in a city environment for the first eight years of her life. Then, Sylvia came to live with her grandmother in the country, where the little girl came alive and became one with nature. One day in her travels through the countryside with her cow she encounter a lost ornithologist who was in search of a white heron that he had spotted in the area weeks before. At first, the little girl was frightened of this man who carried and gun and killed the creatures that he cared so deeply about. She could not understand why this man would do such a thing. However, as they spent time together, Sylvia found this man most charming and delightful. In the short story, â€Å"A White Heron,† by Sarah Orne Jewett, a young country girl’s innocence is lost when her heart is torn between her love for a young bird collector and her love for nature. Sylvia is isolated while living at the farmhouse; her only companion is a cow. Sylvia may be lonely, but she is not lonesome. She is much happier and lively here than in the crowded industrial town. At the farm, she spends all day outside and lives in unity with the environment that surrounds her. â€Å"They key to her vivacity is that she is utterly in harmony with nature† (Held 171). When the ornithologist aggressively whistles in her territory her equilibrium is upset. The man explains to the horror-stricken girl that he got lost while in pursuit of the white heron. â€Å"Thus when Jewett first introduces the ornithologist himself, she labels him â€Å"the enemy† (171). There seems to be something threatening in his very â€Å"boyness† that makes Sylvia fearful. Her awe of the ornithologist may in part be caused by his being the first grow-up boy she has seen in her woodland isolation† (171). The hunter attempts to induce Sylvia to lead him to the wanted bird by offering her a reward of ten dollars. â€Å"Despite his attractive qualities, there is something insidious about his attempt to bribe the girl in effect to betray her world. He suggests a sort of blithe Satan tempting a naà ¯ve Eve to eat of the fruit Tree of Knowledge† (171). When she thinks about how poor she is, her mind wanders off after the â€Å"treasures† that his money could buy. This introduction of money into Sylvia’s simplicity disrupted her sense of loyalty to nature. However, as they spent time together, Sylvia found this man most appealing. Her virgin heart that lied dormant, vigorously awakened, as the innocent child was overwhelmed with an emotion of love towards this mysterious man. â€Å"Sylvia still watched the young man with loving admiration. She had never seen anybody so charming and delightful; the woman’s heart, asleep in the child, was vaguely thrilled by a dream of love.† This does not surprise me though, it is common for young girls to have a crush on or become attracted to a charming older man who impresses them. Sylvia knew where the sportsman could find this precious bird he was in search of. Sylvia and the man are true to the gender roles society has bestowed upon them while traveling through the dense woodlands. The female instinct inside her would not allow her to lead the guest to the heron’s nest, nor be the first to start up a conversation with the guest. Instead, she kept silent observing all around her, watching his every move, and concentrating on every word spoken from his lips. â€Å"She grieved because the longed-for white heron was elusive, but she did not lead the guest, she only followed, and there was no such thing as speaking first.† â€Å"Her socialization, ironically, saves her from revealing the bird and therefore betraying her world to this intruder†(172). The day outing with the bird collector brings Sylvia closer to him, and distances her from the natural world. She could get no sleep that night, and ventured out into the forest. She climbed, and climbed the huge oak tree in search of the heron’s nest. â€Å"Once she is aloft in the pine tree, â€Å"the sharp dry twigs caught and held her and scratched her like angry talons, the pitch made her little fingers clumsy and stiff,† as though nature itself sought to keep her from succeeding in her project and thereby breaching their heart-to-heart relationship† (173). Then came the light as she neared the treetop, and a sea of sky appeared to her over the entire countryside. Only then was the heron’s exact location of the heron’s nest showed to her. She had discovered the bird’s hiding place among the green marsh. When she sees the beautiful bird, she comes back to reality and realizes the superficiality of the man. She recognizes that the  man has come between her and nature. â€Å"In this instant Sylvia balances the desire to earn the ten dollars and to please the attractive stranger against her unspoken fidelity to nature† (173). She knew that the man was well worth making happy, and after all he promised them a nice some of money, so she would also be happy. No, Sylvia could not do it. She would not give the birds life away. The girl and bird had united that morning in the golden sea, and this forbid her to speak. Her heart had developed into that of a strong feminist who could not be swayed by the charm of a man. She gave her love and devotion to the natural world that would always be there for her. In the story, â€Å"A White Heron† the heron, Sylvia, is tempted by â€Å"evil† represented by the sportsman to betray her natural self. The story emphasizes the eternal struggle between the forces of good and evil, and the continual seduction of good by evil. The story concludes that all â€Å"woodland and summertime secrets are like the heron’s safe. For in the end the heron’s life has become the equivalent of the girl’s life, at least of her existence heart to heart with nature† (174). The story implies that in a sense Sylvia is the heron, untouched and at peace with the surrounding environment. However due to external forces, the hunter in this case, the virgin Sylvia endures a loss of innocence. If Sylvia surrendered the heron it would be the equivalence of giving up a part of her and what she stands for. The heron and Sylvia depend on each other for survival. It was impossible for her to abandon her integrity and allegiance to nature or else she would no longer be Sylvia. Sylvia was able to resist the appeal of man, money, and attention. Sylvia displayed her growth as a woman by staying committed to her strong sense of values, and strengthening her heart to heart relationship with nature. Works Cited Bogard, C.R., and J.Z. Schmidt. 1995. Legacies. Harcourt College Publishers, New York, 1380. Held, George. Short Story Criticism. Volume VI. Detroit: Gale Research Inc., 1990.

Trial and Error

Trial and error is an experimental method of problem solving, repair, tuning, or obtaining knowledge. â€Å"Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again. † This approach can be seen as one of the two basic approaches to problem solving and is contrasted with an approach using insight and theory. However, there are intermediate methods which for example, use theory to guide the method, an approach known as guided empiricism.The nature of the response is molecular in trial-and-error learning and molar in insightful learning. Practice and repetition are extremely important in trial-and-error learning, while insightful solution is important for insightful learning. Of course, certain amount of trial- and-error occurs before insight takes place. But the trial-and-error form of learning primarily does not involve insight. The physical and motor skills are acquired mostly through trial-and-error.The insightf ul learning is of higher order, and is involved in cognitive and verbal learning. The cats in the key experiments conducted by Edward Thorndike were able to learn through operant conditioning. In Thorndike's experiment, cats were placed in a various boxes approximately 20 inches long, 15 inches wide, and 12 inches tall with a door opened by pulling a weight attached to it. The cats were observed to free themselves from the boxes by â€Å"trial and error with accidental success.In one test the cat was shown to have done worse in a later trial than in an earlier one, suggesting that no learning from the previous trials was retained in long-term memory. The scientist considered the cat to have the capacity for learning due to the law of effect, which states that responses followed by satisfaction (i. e. a reward) become more likely responses to the same stimulus in the future. An experiment was conducted in 2009 where cats could pull on a string to retrieve a treat under a plastic scr een. When presented with one string, cats had no trouble getting the treats.When presented with multiple strings, some of which were not connected to treats, the cats were unable to consistently choose the correct strings, leading to the conclusion that cats do not understand cause and effect in the same way that humans do Thorndike was skeptical of the presence of intelligence in cats, criticising sources of the contemporary writing of the sentience of animals as â€Å"partiality in deductions from facts and more especially in the choice of facts for investigation. Research was made to identify possible observational learning in kittens.Kittens that were able to observe their mothers performing an experimentally organised act were able to perform the same act sooner than kittens that had observed a non-related adult cat, and sooner than the ones who, being placed in trial and error conditions, observed no other cat performing the act. Experimental investigation of primates show th at the chimpanzee possess some limited insight in regard to observational learning (see Kà ¶hler), whereas this capacity is wholly absent in the domesticated cat Sultan, one of the brightest of the early chimpanzees used for psychological research, was tested by Gestalt psychologist Wolfgang Kà ¶hler.Sultan is particularly recognized for his insight in solving numerous problems, including stacking or manipulating boxes to reach a reward and use of two sticks as a unit to rake food to a reachable distance. While other Chimpanzees in Kà ¶hler's study were also quite adept at problemsolving—namely, obtaining an out-of-reach fruit suspended above a playground or perched just beyond arm's reach outside the bars of a cage—Sultan proved to be peculiarly advanced.He and his peers were also known to stack crates to reach the fruit, and even scramble up a hastily balanced stick to grab the banana before falling back down. Chimpanzees helped Kà ¶hler to prove that animals are capable of learning beyond simple trial and error, and that, given the right conditions, many species—particularly the more â€Å"human† species of primates—will demonstrate a deeper understanding of the constituents of a problem. For example, several chimpanzees who had proven capable of reaching the banana via a stack of crates found that in a crateless room, a table or chair worked to meet the same end.When nothing else was available, Kà ¶hler himself could even be used: â€Å"On one occasion, Sultan did something even more impressive: he came over to Kà ¶hler, pulled him by the arm until he was under the banana, and then showed that in a pinch even the director of the Prussian anthropoid station would do as a climb-upon-able. † (Gleitman 2004) difference insightful learning involves perception of the whole situation, as the organism has to see the relationship among various stimuli. The nature of the response is molecular in trial-and-error learnin g and molar in insightful learning.Practice and repetition are extremely important in trial-and-error learning, while insightful solution is important for insightful learning. Of course, certain amount of trial- and-error occurs before insight takes place. But the trial-and-error form of learning primarily does not involve insight. The physical and motor skills are acquired mostly through trial-and-error. The insightful learning is of higher order, and is involved in cognitive and verbal learning. The two forms of learning differ with respect to the role of the organism in the learning situation.Animals lower in the phylogenic scale acquire through trial and error. Their role in the learning situation is only mechanical and passive. The organism's approach in trial-and-error consists of random blind activities and the solution comes by chance. On other hand, the organism in insightful learning, surveys, inspects, observes, and examines various aspects of the problem situation, and t hereby takes an active role in learning. Higher- order animals including chimpanzees and human beings are capable of insightful learning.Both the trial-and-error and the insightful learning differ with respect to the strength of learning. The trial-and-error learning is more or less temporary, depends on continued practice, and weakens when practice is discontinued. The insightful solution, once acquired, stays for a long time and does not easily fade away when the practice is discontinued. Finally, in trial-and-error, the transfer of learning is poor; skills acquired in one situation are not easily transferred to another situation.On the other hand, learning by insight is easily transferred from one situation to other similar situations. The cat in Thorndike's puzzle box learns to connect a response with a stimulus, which is subsequently rewarded. The learning by trial-and-error is a matter of S-R connection. Kohler's chimpanzee learns to perceive the relationships between various aspects of the stimulus situation. Establishing the relationship between one stimulus and the others forms the core of the insightful learning.The insightful learning is of S-S type. The trial-and-error learning is gradual. The cat in Thorndike's puzzle box takes a number of trials and learns step-by-step to reach the correct response. The insightful learning occurs all on a sudden. The organism moves from a state of no solution to a state of solution very quickly. While pulling the string in Thorndike's puzzle box, the cat is showing responses to only some specific stimuli. It does not have to attend to the whole stimulus field.

Effective Communication With An Organization Essay

Introduction In an organisation, employees are considered as one of the core resources. Employees play an important role in the progress of an organisation (Bainbridge, 1996).. In the past years, researchers came up with theories of how to best manage work and employees, but less emphasized on the knowledge that the employees possessed and the value of their opinions. Recently, organisations have come up with the concept of Participatory process , the philosophy of involving employees in corporate decision making (Bainbridge, 1996). This is where managers work closely with the employees by creating a sense of ownership for the organisation in employees by taking their input into the decision making process. Such processes allow the managers to keep the employees informed about organisational/departmental goals, how the managers tend to achieve them and ideas from the employees are welcomed to achieve the goals quick (Stohl Cheney, 1996). This gives rise to a feeling of responsible team member to the employees rather than the feeling of just taking orders . Effective communication with the employees is one of the best benefits reaped by such participatory processes. It is regarded as one of the prerequisites to achieve organisational aims and goals. It is noted that productivity of an organisation is increased by effective communication as it helps the employees to understand their jobs well and gets them emotionally involved in their work. However, this essay willShow MoreRelatedEffective Communication For An Organization Essay991 Words   |  4 PagesAnalyzing Effective Communication in Organizations Introduction Effective communication is an important aspect of the meaningful interaction between various collaborators. It helps stakeholders in an organization to advance ideas, establish common grounds, and build excellent interpersonal relations (Turner, Qvarfordt, Biehl, Golovchinsky, and Back, 2016). 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